Hexin Toy Co. Ltd Case Study Example | Topics and Well Written Essays - 2500 words

Hexin Toy Co. Ltd - Case Study Example Selling concept go through in this cycle, that is product to selling & promotion to profit through sales volume. Selling concept was characterized by a heavy reliance on promotional activity to sell the products, the firm wanted to make. The selling stage, unfortunately overly aggressive selling the "the hard sell"--- & unscrupulous tactics was also involved at a stage. 1.3 Product concept: The product concept holds that consumers will favor those products that offer the most quality, performance, or innovative features. Product also included persons, places, organization &ideas. As example; IBM PC they offer faster system, touch stone screen, ms dos operating system, first 3.5 inch floppy drive, 30%wholesale 40% margin, Hewlett- Packard discovers. This concept very the importance of product & the consumers needs & wants. Marketing Concept: The marketing concept is a simple but very important idea. The marketing concept means that an organization aims all its efforts at satisfying its customer -at a profit. Marketing concepts constitutes with four essential elements. Such as understanding customer's need, target market, profitability and above all integrated. Marketing concepts guides the whole company effort through developing long and short term marketing plan. 1.5 Societal Marketing Concept: The societal marketing concept holds that the organization's task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer's and the society's well-being. The societal marketing concept calls upon marketers to build social and ethical considerations into their marketing practices.... The product concept holds that consumers will favor those products that offer the most quality, performance, or innovative features. The product also included persons, places, organization &ideas. As an example; IBM PC they offer faster system, touchstone screen, ms-dos operating system, first 3.5-inch floppy drive, 30%wholesale 40% margin, Hewlett- Packard discovers. This concept very the importance of product & the consumer's needs & wants. Marketing Concept: The marketing concept is a simple but very important idea. The marketing concept means that an organization aims all its efforts at satisfying its customer –at a profit. Marketing concepts constitute with four essential elements. Such as understanding customer’s need, target market, profitability and above all integrated.1.5 Societal Marketing Concept: The societal marketing concept holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desir ed satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well-being.The societal marketing concept calls upon marketers to build social and ethical considerations into their marketing practices. They must balance and juggle the often-conflicting criteria of company profits, the consumer wants satisfaction, and public interest yet a number of companies have achieved notable sales and profit gains by adopting and practicing the societal marketing concept.